So many of the visitors here came here from my many articles about Craigslist that I thought it would be a good idea to review a few similarities between effective Craigslist campaigns and website development practices.
Headlines are Important!
A headline is really a way to convince a person to take an action. On Craigslist you want a headline to get a user to open an ad. An email subject line is a headline where you are trying to convince them to open your note. Your website is the same way. On line people are searching for answers to some need. The headline lets them know if they are in the right place and convinces them to stick around.
Images help open rates. You’ve probably noticed that articles (and Craigslist ads) with an image tag next to it get opened far more frequently. Same with websites. Images are a very efficient way of conveying information and it helps center a viewer’s attention if they are skimming.
A little bit of civility goes a long way on-line. Grammar and spelling count, too. Take the extra step to present your business in the best possible light – your prospects will notice.
If Your Competitors have a Website, you need one, too!
‘You don’t have to outrun the bear, you must out run your competition.’ You do not need to build the next Amazon. However, if a competing business has a professionally-made website that backs up their offer and you don’t, they have an advantage.
That’s my list. What other similarities do you see? What else have you learned?